Using the power of basketball to integrate communities

At the beginning of September Henry, Ross and Alex travelled to the beautiful Basque town of Vitoria-Gasteiz for the Euroleague basketball’s 8th One Team Annual Workshop. After a fantastic workshop last year in Belgrade, Serbia, this was the 2nd time The Change Foundation (TCF) has been invited to deliver a piece of consultancy work on behalf of Euroleague. Euroleague’s One Team CSR programme provides all clubs across Europe with a methodology to “use the power of basketball to integrate communities” and since its founding in 2012, the One Team programme has already helped more than 16,000 participants through its various team-focused projects.

For this year’s annual training TCF provided skills and insight on using basketball to tackle social issues such as inclusivity, barriers for women and girls, disability awareness and teaching methods through sport. 37 of the 40 clubs in the Euroleague were able to attend the 2 day workshop that kicked off the countdown to the 2018 Turkish Airlines EuroLeague Final Four, and TCF were asked to deliver workshops based around community integration, partnership development and how to have a better social impact. In our usual charismatic and exciting way TCF oozed enthusiasm and helped the teams bring innovative ideas to their community projects, with everyone listening intently to every word that each of the guys had to say.

Along with the other wonderful delivery partners Baskonia Foundation 5+11, City Football Group, Kick4Life, Saracens Sports Foundation, Special Olympics, thinkBeyond and Basket Beat, we were very proud to play our part in the One Team Annual Workshop. It was a huge success and a great opportunity for TCF to share their knowledge, build relationships and continue to demonstrate why we are leaders in the sport for development sector.

Abi Martin, from Euroleague, said “This is one of the most inspirational moments of the season, when we meet with EuroLeague and EuroCup clubs to work together and make each other better in our aim to deliver the best possible community work through #OneTeam.”

Good luck to all of the teams in implementing what you learned over the 2 days of the workshops.